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Artificial intelligence is no longer a distant possibility; it is the invisible architecture shaping economies, democracies, education, warfare, labour, relationships, and even truth itself. But as machines become more powerful, a deeper question emerges: Can humanity guide intelligence greater than its own without losing its moral compass? In Ethics of AI: Humanity’s Best or Last…
This comprehensive guide provides practical, step-by-step guidance for implementing or transitioning to the newly revised ISO 14001:2026 standard. Stripping away complex jargon, the book translates every updated clause into simple explanations and immediate action steps. It empowers organizations to move beyond basic compliance and achieve performance-driven environmental governance by addressing critical shifts like climate action,…
Product and Brand Management: An Indian Perspective offers a sharp, practice-oriented exploration of how successful products and powerful brands are built, managed, and sustained in India’s uniquely complex and fast-evolving markets. From product strategy, innovation, and lifecycle management to brand positioning, equity, and architecture, the text examines how Indian consumers think, choose, and stay loyal….
Have you always felt that there has been a better way to achieve performance in the organisation? Like, beyond the usual motivation and rewards, the carrot and stick, the reviews and the promotions? You are holding the answers to that. This book generously shares the science, the art and the thinking that goes into unlocking…
From loss, debt, and fraud… a socially anxious, reclusive single mother at rock bottom transformed her life in just three years, achieving annual sales exceeding 100 million yen and gaining over 50,000 followers on social media. By hosting diplomatic exchanges with world leaders and organizing international events, She has generated economic effects worth tens of…
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and…
Classroom tested and the result of over 30 years of teaching and research, this textbook is an invaluable tool for undergraduate and graduate data analysis courses in environmental sciences and engineering. It is also a useful reference on modern digital data analysis for the extensive and growing community of Earth scientists and engineers. Basic Environmental…
This book is an introduction to regression analysis, focusing on the practicalities of doing regression analysis on real-life data. Contrary to other textbooks on regression, this book is based on the idea that you do not necessarily need to know much about statistics and mathematics to get a firm grip on regression and perform it…
Poverty is an unnecessary form of human degradation and badly conceived economics. Our thesis is that poverty can be reduced, if not eradicated, both locally and globally. But this will occur only if we change our shared narratives about global free enterprise, remind ourselves that poverty is a system, and conceive of poverty alleviation as a…
Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries between the physical, digital and biological worlds. Industry 4.0 has enabled so-called smart factories in which computer systems equipped with machine learning algorithms can learn and control robotics with minimal need for human input. While…
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and…
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