Guilty As Bought: The Hidden Forces Shaping Why Indians Buy
Author: Krishnan Subramanian
₹820.00
ISBN: 9788168750753Showing 1–12 of 146 resultsSorted by latest
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PRODUCT AND BRAND MANAGEMENT: An Indian Perspective
₹280.00 ISBN: 9788199528956Product and Brand Management: An Indian Perspective offers a sharp, practice-oriented exploration of how successful products and powerful brands are built, managed, and sustained in India’s uniquely complex and fast-evolving markets. From product strategy, innovation, and lifecycle management to brand positioning, equity, and architecture, the text examines how Indian consumers think, choose, and stay loyal….
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LEAP! Unlocking Performance
Author: Dr. S. Naga Siddharth₹640.00 ISBN: 9788199528987Select options This product has multiple variants. The options may be chosen on the product page -
My Note – The Magical Workbook that brings you Miracles
Author: YURI (Yuri Yoshimi)₹1,450.00 ISBN: 9788199053922Select options This product has multiple variants. The options may be chosen on the product page -
The Invisible Balance Sheet: How Cloud, Cyber Risk, and Governance Shape Enterprise Value
Author: Aniket Jha₹541.00 ISBN: 9788199528918Select options This product has multiple variants. The options may be chosen on the product page -
Marketing Management A Cultural Perspective 2nd Edition
₹3,799.00 ISBN: 9781041312734Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and…
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Basic Environmental Data Analysis for Scientists and Engineers 1st Edition
Author: Ralph R.B. Von Frese₹1,495.00 ISBN: 9781041313366Classroom tested and the result of over 30 years of teaching and research, this textbook is an invaluable tool for undergraduate and graduate data analysis courses in environmental sciences and engineering. It is also a useful reference on modern digital data analysis for the extensive and growing community of Earth scientists and engineers. Basic Environmental…
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Applied Regression Analysis Doing, Interpreting and Reporting 1st Edition
Author: Christer Thrane₹1,495.00 ISBN: 9781041313342This book is an introduction to regression analysis, focusing on the practicalities of doing regression analysis on real-life data. Contrary to other textbooks on regression, this book is based on the idea that you do not necessarily need to know much about statistics and mathematics to get a firm grip on regression and perform it…