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Artificial intelligence is no longer a distant possibility; it is the invisible architecture shaping economies, democracies, education, warfare, labour, relationships, and even truth itself. But as machines become more powerful, a deeper question emerges: Can humanity guide intelligence greater than its own without losing its moral compass? In Ethics of AI: Humanity’s Best or Last…
This comprehensive guide provides practical, step-by-step guidance for implementing or transitioning to the newly revised ISO 14001:2026 standard. Stripping away complex jargon, the book translates every updated clause into simple explanations and immediate action steps. It empowers organizations to move beyond basic compliance and achieve performance-driven environmental governance by addressing critical shifts like climate action,…
Product and Brand Management: An Indian Perspective offers a sharp, practice-oriented exploration of how successful products and powerful brands are built, managed, and sustained in India’s uniquely complex and fast-evolving markets. From product strategy, innovation, and lifecycle management to brand positioning, equity, and architecture, the text examines how Indian consumers think, choose, and stay loyal….
Have you always felt that there has been a better way to achieve performance in the organisation? Like, beyond the usual motivation and rewards, the carrot and stick, the reviews and the promotions? You are holding the answers to that. This book generously shares the science, the art and the thinking that goes into unlocking…
From loss, debt, and fraud… a socially anxious, reclusive single mother at rock bottom transformed her life in just three years, achieving annual sales exceeding 100 million yen and gaining over 50,000 followers on social media. By hosting diplomatic exchanges with world leaders and organizing international events, She has generated economic effects worth tens of…
In an era of rapid digital transformation, information systems have evolved from operational support tools into strategic drivers of innovation and competitive advantage. Information Systems in the Digital Era provides a clear and managerial perspective on how organizations can effectively leverage digital technologies in today’s complex business environment. Designed for postgraduate management students and practitioners,…
The fields of entrepreneurship, innovation and regional development are inextricably linked, with people, organisations and the environment or their location, forming the main building blocks in an integrated model of value creation. This second edition of a key textbook draws on the diversity of approaches in these areas to produce a unified understanding of this…
Environmental sustainability is increasingly important to organisations, whether for regulatory, financial or ethical reasons. Business and Environmental Sustainability looks at the environmental aspect of sustainability for all organisations pursuing competitive advantage. The book provides theoretical foundations from science, economics, policy and strategy, introduces three environmental challenges (climate change, pollution and waste) and looks at how corporate functions…
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and…
This new textbook on remote sensing and digital image processing of natural resources includes numerous, practical problem-solving exercises and applications of sensors and satellite systems using remote sensing data collection resources, and emphasizes the free and open-source platform R. It explains basic concepts of remote sensing and multidisciplinary applications using R language and R packages,…
International Business: Perspectives from Developed and Emerging Markets provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision-making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like…
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