Principles of Management

Description

Principles of Management is a comprehensive, future-oriented undergraduate textbook designed for BMS, BBA, and B.Com (Management) programmes under the NEP 2020 framework. The book bridges classical management theory with contemporary organisational realities, integrating Indian management thought with global best practices. It moves beyond rote theory to emphasise experiential, application-based learning through real-world examples, reflective scenarios, and industry-aligned discussions. In addition to core managerial functions, the text introduces emerging themes such as digital transformation, emotional intelligence, design thinking, sustainability, data-driven decision-making, and ethical leadership. Written in a clear, student-friendly style, the book is structured to support classroom instruction, internships, projects, and early professional exposure. It is positioned as a conceptually strong yet practical resource that prepares learners to think critically, adapt confidently, and lead responsibly in a rapidly evolving business environment.