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  • #You: Build Your Personal Brand

    #You: Build Your Personal Brand

    550.00 ISBN: 9788196078102

    Release Date: January 23, 2023
    No. of Pages: 308

    A strong personal brand does not come about by chance, it is the outcome of an endeavour towards creating and projecting the person you are. Just as a product needs active marketing and promotion to generate awareness and draw attention of potential buyers, a personal brand needs promotion to gain visibility and recognition amongst stakeholders. Opening doors for opportunities, resources and information, #YOU: Build Your Personal Brand talks about building and maintaining your personal brand. It will enable you to reinstate your ability to forge constructive relationships and build strong networks. The book also discusses how to present your personal style based on attire, communication, body language and confidence. Creating those positive first impressions, this book provides insights and practical tips for having a voice at the table.

    About Author
    Charu Sabnavis is a Director at Delta Learning, an HR consulting and training company. With a career spanning more than 30 years, she has headed human resources, learning and development at leading organizations.

  • Brand Wars: Combat Strategies for Indian Brands

    Brand Wars: Combat Strategies for Indian Brands

    550.00 ISBN: 9788196010034

    Release Date: January 15, 2023
    No. Pages: 292

    Market disruption, pandemic-ridden economy and China’s digital and mobile dominance―Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfill their aspirations.

    About Author
    Anand Limaye is currently a visiting faculty at various management colleges in Mumbai teaching subjects related to marketing, strategy and media studies. He also teaches Master of Business Administration and P.G diploma courses in marketing at MET Institute of Management Studies,National Academy of Event Management and Development and National Academy of Sports Management, Mumbai (Garware Institute). He has also worked as a marketing manager for Lok Sabha TV. His previous clients Included the Department of Atomic Energy, Union Bank of India, RBI, BPCL, SBI, LIC of India, Gujarat Tourism,SEBI etc. His marketing and branding stints include VIVA Entertainment, PVR Cinema and Pictures,Paramount Studios and Films (India and Singapore), Nimbus Communications and many more. Rajiv Madhusudan Gupte is currently serving as a full-tenured Professor in Strategic Management at Mumbai Educational Trust’s Institute of Management. He is a senior fellow at VPM Centre for International Studies. He is also a member of the programme advisory committee at Dr Babasaheb Ambedkar Open University, Ahmedabad, and an emeritus professor at Rashtriya Raksha University, Gandhinagar. He did his PhD in international trade and its impact on international relations from Southampton University, UK, in 2016. He is currently pursuing a PhD from the University of Mumbai in China’s String of Pearls Strategy and India’s Strategic Response. Professor Limaye is a PG in marketing from L. N. Welingkar Institute of Management& Management Development Programme inmarketing strategy and consumer behaviour from Indian Institutes of Management Indore. He has also published a book, Strategic Management, in 2018 Along with Dr. Rajiv Gupte Which is the reference book by Mumbai University.

  • The Indestructible Brand Crisis Management in the Age of Social Media

    The Indestructible Brand Crisis Management in the Age of Social Media

    450.00 ISBN: 9788196010041

    Release Date: January 27, 2023
    No. Pages: 168

    Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur and what the brand’s response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it’s time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand and see how quickly one can recover.

    About Author
    Venke Sharma is a digital marketing practitioner, recognized by SAP as India’s Most Influential Digitalist Thought Leader in the domain of marketing (2015). He had begun advocating digital brand strategy at a time when most brands didn’t even have websites, and he built Tribal DDB India, one of India’s first digital agencies. He subsequently built Leo Burnett’s integrated marketing services agency Arc Worldwide (India); under his leadership, the agency won Cannes Lions for campaigns on Luxor (first Cyber Lion from India) and Tide. During his stint in Jakarta as Leo Burnett’s Head of Digital, he set up the social media practice for Samsung and Coca Cola Indonesia. In a career spanning 18 years, he has championed breakthrough creative thinking with big ideas to build brand demand for clients such as P&G, McDonald’s, Citibank, British Telecom, Air France—KLM, Carrefour, IIM Ahmedabad, HDFC Bank, Commonwealth Bank, Philip Morris, Reliance, Madura Garments, etc. He believes that “social intelligence” is key to shaping business outcomes with actionable insights mined from consumer social media conversations. Venke lives in Mumbai with his wife Haripriya and six-year-old daughter Anupama. He practices Sahaja Yoga meditation and is also a swimming enthusiast.

    Hushidar Kharas is a passionate marketeer and technophile. He has built campaigns for large customer brands over the last 10 years. After a stint at the Future Group, working on the personal care brand Wild Stone, he moved to Yum Restaurants India where he built the digital and customer engagement practice for KFC India from scratch. His work on the launch of KFC WOW resulted in a Webby, an international award. He was also responsible for setting up online ordering for KFC. He went on to lead digital marketing for Star Sports, building a wildly engaged (and often demanding) base of fans and helping create new properties such as the Pro Kabaddi League and the ISL. His work on the Pro Kabaddi League launch resulted in the campaign winning a Clio Award. He enjoys working on direct- customer-facing media including social and PR, which has given him first-hand experience of the pleasures and pitfalls of the always-on, crisis-prone content marketing paradigm. Hushidar lives in Mumbai with his wife Parinaz and three-year-old daughter Taraneh. He is an avid traveler, amateur photographer, and occasional biker.