Brand Wars: Combat Strategies for Indian Brands


ISBN: 9788196010034

Release Date: January 15, 2023
No. Pages: 292

Market disruption, pandemic-ridden economy and China’s digital and mobile dominance―Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfill their aspirations.

About Author
Anand Limaye is currently a visiting faculty at various management colleges in Mumbai teaching subjects related to marketing, strategy and media studies. He also teaches Master of Business Administration and P.G diploma courses in marketing at MET Institute of Management Studies,National Academy of Event Management and Development and National Academy of Sports Management, Mumbai (Garware Institute). He has also worked as a marketing manager for Lok Sabha TV. His previous clients Included the Department of Atomic Energy, Union Bank of India, RBI, BPCL, SBI, LIC of India, Gujarat Tourism,SEBI etc. His marketing and branding stints include VIVA Entertainment, PVR Cinema and Pictures,Paramount Studios and Films (India and Singapore), Nimbus Communications and many more. Rajiv Madhusudan Gupte is currently serving as a full-tenured Professor in Strategic Management at Mumbai Educational Trust’s Institute of Management. He is a senior fellow at VPM Centre for International Studies. He is also a member of the programme advisory committee at Dr Babasaheb Ambedkar Open University, Ahmedabad, and an emeritus professor at Rashtriya Raksha University, Gandhinagar. He did his PhD in international trade and its impact on international relations from Southampton University, UK, in 2016. He is currently pursuing a PhD from the University of Mumbai in China’s String of Pearls Strategy and India’s Strategic Response. Professor Limaye is a PG in marketing from L. N. Welingkar Institute of Management& Management Development Programme inmarketing strategy and consumer behaviour from Indian Institutes of Management Indore. He has also published a book, Strategic Management, in 2018 Along with Dr. Rajiv Gupte Which is the reference book by Mumbai University.

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