Showing all 6 results

  • Simply Data: Data to Decisions

    Author: Sejal Vora
    675.00 ISBN: 9788196329600

    Release Date: 9th,  August2023

    No. of Pages: 276


    Spreadsheets      Databases        Analytics       Graphs        Statistics

    Are these words enough to transport you into snooze mode?
    Data is not essential for my job / business?
    Is that what you think?
    Analytical skills require exceptional intellect which is bestowed upon only chosen few.
    Is that what you believe?
    The ‘science of data’ is an exclusive club meant for data scientists alone.
    Is that what you’ve been told?
    This book will bust all these myths surrounding Data and the data averse nature in most people.
    Data has become an inescapable reality of all our lives, professions, and businesses. And the need for driving decisions with data could not have been more pronounced than it is today. Data is not as complex as it has been made out to be. This book along with other books in the SIMPLY DATA series will simplify data for the most data-averse as also data-savvy person alike, enabling one and all to leverage the true power of data. You do not need any prior data, tools or technological knowledge to pick up this book and learn from it.
    The first part of this book will help you understand data better and get more comfortable with it. The second part will guide you on decoding the meaning behind data using both the left – analytical thinking brain and the right – creative or intuitive thinking brain, to achieve whole brain thinking. From Analytical Reasoning to Pattern Recognition and developing an analytical mindset; To introducing for the very first time – the concept of Data Intuition, this book has it all!  As a bonus, in part three you will also get an insight on using the storytelling technique for effective data communication.

    Sejal Vora – Author, Tedx Speaker, Corporate Trainer, Times 40 under 40 Achiever, is the go-to name in the field of Data Analytics & Storytelling. She uses her practical experience and simplified teaching approach to rid corporate communications of ‘data dumps’, convert them into ‘stories’ and drive a Data to Decisions culture through her consulting & training services for organizations across all industries.

  • Future of Retail Management: Blending Digital and Traditional Practices

    Author: Rishi Kapal
    595.00 ISBN: 9788196010027

    Release Date: May 22nd, 2023

    No of Pages: 188


    The essence of retail management is the process of assisting customers and consumers to be able to find and use products and services. However, with the blended advent of physical and digital retail practices, not all the sectors follow the same retail frameworks. As Muralikrishnan B, President of Xiaomi India states “That COVID-19 fundamentally changed our ways of working, presenting new opportunities as well as fresh challenges is to state the obvious”. An excellent retail strategy is important for customer retention and as per Phalgun Kompelli and Mayank Kumar, founder of Upgrad , “ businesses were forced to switch gears from offline to online and accept the ‘tech-induced-new normal’ as a way forward.” Hence the integration of retail channels started being fast tracked, that each student, faculty, and retail practitioner will understand through this new age book. As Vishal Gondal, founder and CEO of Goqii mentions “ the COVID-19 pandemic highlighted the importance of preventive healthcare and spurred a shift towards a greater focus on preventive measures thereby impacting the retail strategies.” Overall, the understanding of retail management needs to be re-invented and Venkat Malluvajhula, ANZ Head of Pitney Bowes(SendTech) elaborates that “The retail industry continues to experience significant change and disruption with shifting consumer behaviors, needs, and expectations”. Go ahead and grab this book to know the future of retail management in the Consumer Electronics, Education, Healthtech sectors. With the author’s persona experiences of 2 decades poured in the book, it would help you redefine the context and content about blending new age retail practices.

    About Author
    A Stanford LEAD Alumni | Author of 4 acclaimed books | An academician by choice | Three decades of experience in Global Strategy, Management & Transitions | Former CXO @ Sony, Qualcomm, Ericsson, Castrol.

  • Simply Data: Storytelling with Data

    Simply Data: Storytelling with Data

    Author: Sejal Vora
    595.00 ISBN: 9788196078157

    Release Date: April 18, 2023

    No. of Pages: 251


    • Presentations full of line and bar charts which provide no insight into data
    • Charts which need to be analyzed to decipher its meaning
    • Reports which need to be re-read to get some clarity into the message

    If the answer to any of the above is a resounding YES, then you my dear friend are in dire need of ‘Storytelling with Data’ to transform the way you think and communicate with data.

    This book will teach you how to stop reporting data and start communicating underlying insights in an easily understandable format, outlining a clear message through written and visual modes. Stories are an inherent part of human communication, the simple techniques introduced in this book will help you leverage on basic human cognition without relying on any technical tools.

    Data is not as complex as it has been made out to be. This book along with other books in the SIMPLY DATA series will simplify data for the most data-averse as also data-savvy person alike, enabling one and all to leverage the true power of data – because data is an inescapable reality for all types of job roles, professions and businesses today.

    About Author
    Sejal Vora is the only Indian Published Author with a book in the Data Analytics & Storytelling genre. A TEDx Speaker and Times 40 under 40 achiever 2022 – recognizing her exemplary achievements, Sejal has been defying all odds and carving a path of her own in a niche yet a highly in-demand area of business.

  • Brand Wars: Combat Strategies for Indian Brands

    Brand Wars: Combat Strategies for Indian Brands

    550.00 ISBN: 9788196010034

    Release Date: January 15, 2023
    No. Pages: 292

    Market disruption, pandemic-ridden economy and China’s digital and mobile dominance―Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfill their aspirations.

    About Author
    Anand Limaye is currently a visiting faculty at various management colleges in Mumbai teaching subjects related to marketing, strategy and media studies. He also teaches Master of Business Administration and P.G diploma courses in marketing at MET Institute of Management Studies,National Academy of Event Management and Development and National Academy of Sports Management, Mumbai (Garware Institute). He has also worked as a marketing manager for Lok Sabha TV. His previous clients Included the Department of Atomic Energy, Union Bank of India, RBI, BPCL, SBI, LIC of India, Gujarat Tourism,SEBI etc. His marketing and branding stints include VIVA Entertainment, PVR Cinema and Pictures,Paramount Studios and Films (India and Singapore), Nimbus Communications and many more. Rajiv Madhusudan Gupte is currently serving as a full-tenured Professor in Strategic Management at Mumbai Educational Trust’s Institute of Management. He is a senior fellow at VPM Centre for International Studies. He is also a member of the programme advisory committee at Dr Babasaheb Ambedkar Open University, Ahmedabad, and an emeritus professor at Rashtriya Raksha University, Gandhinagar. He did his PhD in international trade and its impact on international relations from Southampton University, UK, in 2016. He is currently pursuing a PhD from the University of Mumbai in China’s String of Pearls Strategy and India’s Strategic Response. Professor Limaye is a PG in marketing from L. N. Welingkar Institute of Management& Management Development Programme inmarketing strategy and consumer behaviour from Indian Institutes of Management Indore. He has also published a book, Strategic Management, in 2018 Along with Dr. Rajiv Gupte Which is the reference book by Mumbai University.

  • The Indestructible Brand Crisis Management in the Age of Social Media

    The Indestructible Brand Crisis Management in the Age of Social Media

    450.00 ISBN: 9788196010041

    Release Date: January 27, 2023
    No. Pages: 168

    Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur and what the brand’s response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it’s time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand and see how quickly one can recover.

    About Author
    Venke Sharma is a digital marketing practitioner, recognized by SAP as India’s Most Influential Digitalist Thought Leader in the domain of marketing (2015). He had begun advocating digital brand strategy at a time when most brands didn’t even have websites, and he built Tribal DDB India, one of India’s first digital agencies. He subsequently built Leo Burnett’s integrated marketing services agency Arc Worldwide (India); under his leadership, the agency won Cannes Lions for campaigns on Luxor (first Cyber Lion from India) and Tide. During his stint in Jakarta as Leo Burnett’s Head of Digital, he set up the social media practice for Samsung and Coca Cola Indonesia. In a career spanning 18 years, he has championed breakthrough creative thinking with big ideas to build brand demand for clients such as P&G, McDonald’s, Citibank, British Telecom, Air France—KLM, Carrefour, IIM Ahmedabad, HDFC Bank, Commonwealth Bank, Philip Morris, Reliance, Madura Garments, etc. He believes that “social intelligence” is key to shaping business outcomes with actionable insights mined from consumer social media conversations. Venke lives in Mumbai with his wife Haripriya and six-year-old daughter Anupama. He practices Sahaja Yoga meditation and is also a swimming enthusiast.

    Hushidar Kharas is a passionate marketeer and technophile. He has built campaigns for large customer brands over the last 10 years. After a stint at the Future Group, working on the personal care brand Wild Stone, he moved to Yum Restaurants India where he built the digital and customer engagement practice for KFC India from scratch. His work on the launch of KFC WOW resulted in a Webby, an international award. He was also responsible for setting up online ordering for KFC. He went on to lead digital marketing for Star Sports, building a wildly engaged (and often demanding) base of fans and helping create new properties such as the Pro Kabaddi League and the ISL. His work on the Pro Kabaddi League launch resulted in the campaign winning a Clio Award. He enjoys working on direct- customer-facing media including social and PR, which has given him first-hand experience of the pleasures and pitfalls of the always-on, crisis-prone content marketing paradigm. Hushidar lives in Mumbai with his wife Parinaz and three-year-old daughter Taraneh. He is an avid traveler, amateur photographer, and occasional biker.

  • Marketing Metrics First Step Towards Marketing Analytics

    Marketing Metrics First Step Towards Marketing Analytics

    595.00 ISBN: 9788196010065

    Release Date: January 18, 2023
    No. Page: 324

    We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.

    If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.

    You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories?because just like you we don’t like it either!

    About Author
    Dr. Anurag Dugar has more than 22 years of enriching experience in teaching, training and practice of Marketing. His teaching interests are Brand Management, Services Marketing and Consumer Behavior. His research is mostly in the area of Brand Management and Consumer Behavior. Along with a doctorate, he is also a qualified MBA (Marketing), PGDBM (Marketing) and Master of Commerce (Business Administration). He has been associated with IIM Shillong, IIM Bangalore, SIBM Pune, Goa Institute of Management, IIM Nagpur, IIM Trichy, IIM Bodhgaya, IIM Visakhapatnam, IIM Raipur, IIM Sambalpur and IIT Jodhpur.

    Dr. Mani Shreshtha is a marketing graduate from Kurukshetra University, and a Doctorate in Business Management from Haryana School of Business. He has more than 20 years of experience that includes teaching, research and a tinge of marketing & sales. He has worked with reputed management institutions like NIFTEM, Jagran Institute of Communication & Management and Amity Business School, Gurugram. His domain of work is Consumer Behaviour and Marketing of Services. He has published several research papers and case studies in the field of Marketing and Strategic Management in National and International Journals of repute. He has actively contributed under various capacities to the UGC e-PG Pathshala (An MHRD Project under NME-ICT, Govt of India)