Marketing Metrics First Step Towards Marketing Analytics


ISBN: 9788196010065

Release Date: January 18, 2023
No. Page: 324

We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.

If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.

You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories?because just like you we don’t like it either!

About Author
Dr. Anurag Dugar has more than 22 years of enriching experience in teaching, training and practice of Marketing. His teaching interests are Brand Management, Services Marketing and Consumer Behavior. His research is mostly in the area of Brand Management and Consumer Behavior. Along with a doctorate, he is also a qualified MBA (Marketing), PGDBM (Marketing) and Master of Commerce (Business Administration). He has been associated with IIM Shillong, IIM Bangalore, SIBM Pune, Goa Institute of Management, IIM Nagpur, IIM Trichy, IIM Bodhgaya, IIM Visakhapatnam, IIM Raipur, IIM Sambalpur and IIT Jodhpur.

Dr. Mani Shreshtha is a marketing graduate from Kurukshetra University, and a Doctorate in Business Management from Haryana School of Business. He has more than 20 years of experience that includes teaching, research and a tinge of marketing & sales. He has worked with reputed management institutions like NIFTEM, Jagran Institute of Communication & Management and Amity Business School, Gurugram. His domain of work is Consumer Behaviour and Marketing of Services. He has published several research papers and case studies in the field of Marketing and Strategic Management in National and International Journals of repute. He has actively contributed under various capacities to the UGC e-PG Pathshala (An MHRD Project under NME-ICT, Govt of India)

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