Showing 49–64 of 66 results

  • Grace, Glory and Gaffe: India’s Defence and Security@75

    649.00 ISBN: 9788196329648

    Release Date: 15th,  August 2023

    No. of Pages: 317

     

    Defending India in the face of multifarious insecurities that it faces is no mean feat. It is surrounded by hostile neighbours with nuclear capabilities and a strategic environment which is continuously in flux. With five major wars, protracted sub-conventional wars and intermittent eruption of localised conflicts, India has dealt with a grim security scenario since independence and continues to deal with it on a daily basis even today. This at the backdrop of a vibrant democracy which also means a continuous struggle of getting to consensus at a political spectrum which is extraordinarily diverse and also confrontational. How has India managed to do it? What have been the key strategic decisions that impacted defence and security apparatus in the country? What have been the key inflections points in India’s Defence and Security Policy making? What more needs to be done to face a new generation of warfare and conflicts? This volume attempts to contemplate these questions and more.

    About the Editors

    Dr. Uttara Sahasrabuddhe is Distinguished Fellow at the Forum for Integrated National Security, Mumbai. Formerly, she was Professor & Head, Department of Civics & Politics, University of Mumbai.
    Akshay Ranade is Assistant Professor (Politics and International Relations) at Symbiosis School for Liberal Arts, Symbiosis International University. Prior to that, worked as Assistant Professor at the MIT-School of Government and also as a researcher at the Observer Research Foundation, New Delhi.

     

  • Simply Data: Data to Decisions

    Author: Sejal Vora
    675.00 ISBN: 9788196329600

    Release Date: 9th,  August2023

    No. of Pages: 276

     

    Spreadsheets      Databases        Analytics       Graphs        Statistics

    Are these words enough to transport you into snooze mode?
    Data is not essential for my job / business?
    Is that what you think?
    Analytical skills require exceptional intellect which is bestowed upon only chosen few.
    Is that what you believe?
    The ‘science of data’ is an exclusive club meant for data scientists alone.
    Is that what you’ve been told?
    This book will bust all these myths surrounding Data and the data averse nature in most people.
    Data has become an inescapable reality of all our lives, professions, and businesses. And the need for driving decisions with data could not have been more pronounced than it is today. Data is not as complex as it has been made out to be. This book along with other books in the SIMPLY DATA series will simplify data for the most data-averse as also data-savvy person alike, enabling one and all to leverage the true power of data. You do not need any prior data, tools or technological knowledge to pick up this book and learn from it.
    The first part of this book will help you understand data better and get more comfortable with it. The second part will guide you on decoding the meaning behind data using both the left – analytical thinking brain and the right – creative or intuitive thinking brain, to achieve whole brain thinking. From Analytical Reasoning to Pattern Recognition and developing an analytical mindset; To introducing for the very first time – the concept of Data Intuition, this book has it all!  As a bonus, in part three you will also get an insight on using the storytelling technique for effective data communication.

    Sejal Vora – Author, Tedx Speaker, Corporate Trainer, Times 40 under 40 Achiever, is the go-to name in the field of Data Analytics & Storytelling. She uses her practical experience and simplified teaching approach to rid corporate communications of ‘data dumps’, convert them into ‘stories’ and drive a Data to Decisions culture through her consulting & training services for organizations across all industries.

  • TRIZ: Methods in Solving Non-Standard Problems

    1,990.00 ISBN: 9788196329631

    Release Date: 30th June, 2023

    No. of Pages: 249

     

    This book describes a method for solving non-standard problems, consisting of 5 steps.
    The book contains a description of the logic of inventive problem solving. Much attention in the book is given to the practice of using these tools.
    The material is quickly and easily absorbed. It is suitable for solving problems from any field of knowledge. This volume of knowledge is sufficient for solving many inventive problems. Much attention is given in this book to practice of using these tools, therefore, the book contains many tasks for independent work, which are analyzed in appendixes.
    The book contains 88 problems of 41 for an independent solution. Author’s analysis of these problems is given in the appendix.
    The book is intended for a broad circle of readers and will be especially useful for those who want to learn how to obtain new ideas quickly.

    About Author

    “Vladimir Petrov is the author of the provided information. He is known as the “Master of TRIZ” and serves as the President of the TRIZ Association of Israel. He is also a co-founder and co-organizer of the TRIZ Developers Summit and a scientific consultant for the European TRIZ Association.

    Petrov was a member of the Presidium of the International TRIZ Association (MATRIZ) from its inception until 2006. He served as a member of the Expert and Methodological Council of MATRIZ, as well as the dissertation council for granting the degree of TRIZ Master from the establishment of MATRIZ until 2015.

    The author has been involved in TRIZ since 1972. He was a student, colleague, and friend of TRIZ author Genrich Altshuller. Together with Altshuller, he conducted numerous TRIZ training seminars in various cities of the USSR. He co-organized the Leningrad Scientific School of TRIZ with Voluslav Mitrofanov and organized and delivered lectures in many TRIZ courses in the former USSR, Bulgaria, Czechoslovakia, South Korea, and Israel. He also assisted in organizing TRIZ schools in Germany, Bulgaria, Czechoslovakia, Slovakia, Vietnam, and Israel.

    He is a versatile TRIZ specialist with broad scientific interests. He dedicates a lot of attention to the development of laws and patterns of system development, forecasting, systemic research, ARIZ, field analysis, information resources, teaching methods of TRIZ for all age groups, and fostering inventive thinking in adults and children.

    He has delivered over 50,000 hours of TRIZ lectures to adult and children audiences. He has trained several thousand students. He has solved over 5,000 inventive problems and completed over 500 projects for leading companies in the USA, Canada, Germany, Czech Republic, Slovakia, Poland, and Israel, including Samsung, Intel, Ford Motor Company, General Motors Corp., Boeing, Gillette, Johnson & Johnson, BMW, BOSCH, CompAir, Philips Semiconductors, HP, Applied Materials, Google, Microsoft, and more.

    He has delivered lectures on TRIZ at universities in South Korea, Russia, and Israel. He introduced certain concepts in TRIZ, such as resources. He developed specific laws, patterns, and trends of system development and co-created his own system of laws and patterns of system development, forecasting, solving inventive problems in business, and promoting business projects. He is involved in adapting TRIZ for information technologies and business. He created his own TRIZ training methodology designed for people of all ages and a methodology for fostering inventive thinking.

    He is the author of over 30 books on TRIZ, more than 300 printed works on TRIZ, and holds 48 patents. In total, he has authored over 400 printed works.

    He is the creator and leading specialist of the largest TRIZ groups on social networks such as LinkedIn and Facebook.

  • Corporate Quirks: The Darker Side of the Sun

    595.00 ISBN: 9788196294519

    Release Date: May 25th, 2023

    No. of Pages: 211

     

    The contribution made by the corporate sector to our economy is well documented. Everyone wants to be part of this canvas. But there are some quirks that run through all companies; and have been written about here based on personal experiences. This can be about HR practices, CEOs, Awards, communication, bosses, genuflection, conferences, gifts and even mundane things like emails and presentations. The reader will find this familiar and may just ask how the author knows about her company. The answer is that these quirks pervade the corridors and cabins of all companies. They are serious yet funny. Serious because this often happens, and funny because we need to have a sense of humour to savour the way of corporate life. These pages are to be read with a smile and taken in the right spirit because as the bard had said – all of us are actors that speak our lines and walk off the stage!

    About Author

    Madan Sabnavis, an accidental economist, who became one due to his inability to open other career doors, is a postgraduate in Economics from Delhi School of Economics and graduated from St Stephen’s College, Delhi in Economics (Honours). He has been a corporate economist for 36 years of which 35 were in the private sector- erstwhile ICICI Limited, ICICI Bank, Larsen and Toubro, NCDEX and CARE Ratings. Experiences in these private companies provide the raw materials for this book. He is presently the Chief Economist with the Bank of Baroda. Author of five books and around 3000 articles, he has been a freelance columnist for newspapers since 1988

  • Future of Retail Management: Blending Digital and Traditional Practices

    Author: Rishi Kapal
    595.00 ISBN: 9788196010027

    Release Date: May 22nd, 2023

    No of Pages: 188

     

    The essence of retail management is the process of assisting customers and consumers to be able to find and use products and services. However, with the blended advent of physical and digital retail practices, not all the sectors follow the same retail frameworks. As Muralikrishnan B, President of Xiaomi India states “That COVID-19 fundamentally changed our ways of working, presenting new opportunities as well as fresh challenges is to state the obvious”. An excellent retail strategy is important for customer retention and as per Phalgun Kompelli and Mayank Kumar, founder of Upgrad , “ businesses were forced to switch gears from offline to online and accept the ‘tech-induced-new normal’ as a way forward.” Hence the integration of retail channels started being fast tracked, that each student, faculty, and retail practitioner will understand through this new age book. As Vishal Gondal, founder and CEO of Goqii mentions “ the COVID-19 pandemic highlighted the importance of preventive healthcare and spurred a shift towards a greater focus on preventive measures thereby impacting the retail strategies.” Overall, the understanding of retail management needs to be re-invented and Venkat Malluvajhula, ANZ Head of Pitney Bowes(SendTech) elaborates that “The retail industry continues to experience significant change and disruption with shifting consumer behaviors, needs, and expectations”. Go ahead and grab this book to know the future of retail management in the Consumer Electronics, Education, Healthtech sectors. With the author’s persona experiences of 2 decades poured in the book, it would help you redefine the context and content about blending new age retail practices.

    About Author
    A Stanford LEAD Alumni | Author of 4 acclaimed books | An academician by choice | Three decades of experience in Global Strategy, Management & Transitions | Former CXO @ Sony, Qualcomm, Ericsson, Castrol.

  • Simply Data: Storytelling with Data

    Simply Data: Storytelling with Data

    Author: Sejal Vora
    595.00 ISBN: 9788196078157

    Release Date: April 18, 2023

    No. of Pages: 251

     

    • Presentations full of line and bar charts which provide no insight into data
    • Charts which need to be analyzed to decipher its meaning
    • Reports which need to be re-read to get some clarity into the message

    If the answer to any of the above is a resounding YES, then you my dear friend are in dire need of ‘Storytelling with Data’ to transform the way you think and communicate with data.

    This book will teach you how to stop reporting data and start communicating underlying insights in an easily understandable format, outlining a clear message through written and visual modes. Stories are an inherent part of human communication, the simple techniques introduced in this book will help you leverage on basic human cognition without relying on any technical tools.

    Data is not as complex as it has been made out to be. This book along with other books in the SIMPLY DATA series will simplify data for the most data-averse as also data-savvy person alike, enabling one and all to leverage the true power of data – because data is an inescapable reality for all types of job roles, professions and businesses today.

    About Author
    Sejal Vora is the only Indian Published Author with a book in the Data Analytics & Storytelling genre. A TEDx Speaker and Times 40 under 40 achiever 2022 – recognizing her exemplary achievements, Sejal has been defying all odds and carving a path of her own in a niche yet a highly in-demand area of business.

  • Cyber Strong: Cybersecurity and Risk Management

    Cyber Strong: Cybersecurity and Risk Management

    Author: Ajay Singh
    695.00 ISBN: 9788196078126

    Book Cover: Hardcover
    Release Date: February 27, 2023

    No. of Pages: 308

     

    Cyber risk is one of the biggest challenges’ businesses face in the 21st Century. The increasing dependence and use of technology to run businesses combined with the spate of cyber-attacks and risk to reputational damage in recent times has made cybersecurity a top priority for corporates as well as other organizations.
    Limited knowledge of cybersecurity among business leaders and functional managers is a major barrier for effective cyber risk management.
    CYBERSTRONG aims to inform and empower business managers and leaders alike to be able to assess cyber threats, integrate cybersecurity strategy with business goals, and build appropriate response systems to deal with cyber risks.

    About Author
    Ajay Singh has over 35 years’ experience in the IT industry in different roles and was the CEO of a Fintech Company for over a decade. He is a Fellow of the Institute of Directors and serves on multiple advisory boards. He is an award-winning author and visiting faculty at leading business schools.

  • Leaders Decisions and Biases: A Guide to Corporate Decision Making

    Leaders Decisions and Biases: A Guide to Corporate Decision Making

    595.00 ISBN: 9788196078133

    Release Date: February 20, 2023

    No. of Pages: 348

     

    ORGANIZATIONS PROVIDE MIND-BOGGLING COMPENSATIONS TO THEIR LEADERS AS COMPARED TO AN AVERAGE EMPLOYEE.IS IT BECAUSE THEY WORK MORE?Just like saying “”we are the decisions we make””, the very existence of an organization depends on the decisions it’s leaders make! Decision-making is an interplay of competitive strategies, processes, design, values and culture. Narrating the experiences of industry decision-maker, the book demonstrates that organizational decision-making is akin to navigating through a minefield of biases and execution issues. From analysing key decisions of the past to shaping new ones, this book will empower readers with effective strategies that will allow them to become an integral part of their organization’s decision-making environment.Businesses are always on the lookout for effective decision-makers. Whether you are looking to move up the career ladder or do well in your personal life, with Leaders Decisions and Biases, you will be well on your way!Harjeet Khanduja is a quintessential storyteller with a difference. Highly recommended.

    About Author
    Harjeet Khanduja, known as the R. K. Laxman of Business, is an author, TEDx speaker, inventor, influencer and Senior Vice President HR at Reliance Jio.

  • Banking Trends and Controversies

    Banking Trends and Controversies

    550.00 ISBN: 9788196078119

    Release Date: February 15, 2023

    No. of Pages: 308

     

    India is grappling with its worst banking crisis ever, and we are still trying to figure out what landed us here. Banking Trends and Controversies present the two sides of the Indian banking story by giving an account of the reforms as well as quandaries in times of extraordinary economic and political challenges.

    About Author
    Madan Sabnavis is working as chief economist with Bank of Baroda. He is a noted columnist for Financial Express, Business Line, The Economic Times, Business Standard and Mint.

  • #You: Build Your Personal Brand

    #You: Build Your Personal Brand

    550.00 ISBN: 9788196078102

    Release Date: January 23, 2023
    No. of Pages: 308

    A strong personal brand does not come about by chance, it is the outcome of an endeavour towards creating and projecting the person you are. Just as a product needs active marketing and promotion to generate awareness and draw attention of potential buyers, a personal brand needs promotion to gain visibility and recognition amongst stakeholders. Opening doors for opportunities, resources and information, #YOU: Build Your Personal Brand talks about building and maintaining your personal brand. It will enable you to reinstate your ability to forge constructive relationships and build strong networks. The book also discusses how to present your personal style based on attire, communication, body language and confidence. Creating those positive first impressions, this book provides insights and practical tips for having a voice at the table.

    About Author
    Charu Sabnavis is a Director at Delta Learning, an HR consulting and training company. With a career spanning more than 30 years, she has headed human resources, learning and development at leading organizations.

  • Brand Wars: Combat Strategies for Indian Brands

    Brand Wars: Combat Strategies for Indian Brands

    550.00 ISBN: 9788196010034

    Release Date: January 15, 2023
    No. Pages: 292

    Market disruption, pandemic-ridden economy and China’s digital and mobile dominance―Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfill their aspirations.

    About Author
    Anand Limaye is currently a visiting faculty at various management colleges in Mumbai teaching subjects related to marketing, strategy and media studies. He also teaches Master of Business Administration and P.G diploma courses in marketing at MET Institute of Management Studies,National Academy of Event Management and Development and National Academy of Sports Management, Mumbai (Garware Institute). He has also worked as a marketing manager for Lok Sabha TV. His previous clients Included the Department of Atomic Energy, Union Bank of India, RBI, BPCL, SBI, LIC of India, Gujarat Tourism,SEBI etc. His marketing and branding stints include VIVA Entertainment, PVR Cinema and Pictures,Paramount Studios and Films (India and Singapore), Nimbus Communications and many more. Rajiv Madhusudan Gupte is currently serving as a full-tenured Professor in Strategic Management at Mumbai Educational Trust’s Institute of Management. He is a senior fellow at VPM Centre for International Studies. He is also a member of the programme advisory committee at Dr Babasaheb Ambedkar Open University, Ahmedabad, and an emeritus professor at Rashtriya Raksha University, Gandhinagar. He did his PhD in international trade and its impact on international relations from Southampton University, UK, in 2016. He is currently pursuing a PhD from the University of Mumbai in China’s String of Pearls Strategy and India’s Strategic Response. Professor Limaye is a PG in marketing from L. N. Welingkar Institute of Management& Management Development Programme inmarketing strategy and consumer behaviour from Indian Institutes of Management Indore. He has also published a book, Strategic Management, in 2018 Along with Dr. Rajiv Gupte Which is the reference book by Mumbai University.

  • The Indestructible Brand Crisis Management in the Age of Social Media

    The Indestructible Brand Crisis Management in the Age of Social Media

    450.00 ISBN: 9788196010041

    Release Date: January 27, 2023
    No. Pages: 168

    Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur and what the brand’s response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it’s time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand and see how quickly one can recover.

    About Author
    Venke Sharma is a digital marketing practitioner, recognized by SAP as India’s Most Influential Digitalist Thought Leader in the domain of marketing (2015). He had begun advocating digital brand strategy at a time when most brands didn’t even have websites, and he built Tribal DDB India, one of India’s first digital agencies. He subsequently built Leo Burnett’s integrated marketing services agency Arc Worldwide (India); under his leadership, the agency won Cannes Lions for campaigns on Luxor (first Cyber Lion from India) and Tide. During his stint in Jakarta as Leo Burnett’s Head of Digital, he set up the social media practice for Samsung and Coca Cola Indonesia. In a career spanning 18 years, he has championed breakthrough creative thinking with big ideas to build brand demand for clients such as P&G, McDonald’s, Citibank, British Telecom, Air France—KLM, Carrefour, IIM Ahmedabad, HDFC Bank, Commonwealth Bank, Philip Morris, Reliance, Madura Garments, etc. He believes that “social intelligence” is key to shaping business outcomes with actionable insights mined from consumer social media conversations. Venke lives in Mumbai with his wife Haripriya and six-year-old daughter Anupama. He practices Sahaja Yoga meditation and is also a swimming enthusiast.

    Hushidar Kharas is a passionate marketeer and technophile. He has built campaigns for large customer brands over the last 10 years. After a stint at the Future Group, working on the personal care brand Wild Stone, he moved to Yum Restaurants India where he built the digital and customer engagement practice for KFC India from scratch. His work on the launch of KFC WOW resulted in a Webby, an international award. He was also responsible for setting up online ordering for KFC. He went on to lead digital marketing for Star Sports, building a wildly engaged (and often demanding) base of fans and helping create new properties such as the Pro Kabaddi League and the ISL. His work on the Pro Kabaddi League launch resulted in the campaign winning a Clio Award. He enjoys working on direct- customer-facing media including social and PR, which has given him first-hand experience of the pleasures and pitfalls of the always-on, crisis-prone content marketing paradigm. Hushidar lives in Mumbai with his wife Parinaz and three-year-old daughter Taraneh. He is an avid traveler, amateur photographer, and occasional biker.

  • Marketing Metrics First Step Towards Marketing Analytics

    Marketing Metrics First Step Towards Marketing Analytics

    595.00 ISBN: 9788196010065

    Release Date: January 18, 2023
    No. Page: 324

    We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.

    If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.

    You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories?because just like you we don’t like it either!

    About Author
    Dr. Anurag Dugar has more than 22 years of enriching experience in teaching, training and practice of Marketing. His teaching interests are Brand Management, Services Marketing and Consumer Behavior. His research is mostly in the area of Brand Management and Consumer Behavior. Along with a doctorate, he is also a qualified MBA (Marketing), PGDBM (Marketing) and Master of Commerce (Business Administration). He has been associated with IIM Shillong, IIM Bangalore, SIBM Pune, Goa Institute of Management, IIM Nagpur, IIM Trichy, IIM Bodhgaya, IIM Visakhapatnam, IIM Raipur, IIM Sambalpur and IIT Jodhpur.

    Dr. Mani Shreshtha is a marketing graduate from Kurukshetra University, and a Doctorate in Business Management from Haryana School of Business. He has more than 20 years of experience that includes teaching, research and a tinge of marketing & sales. He has worked with reputed management institutions like NIFTEM, Jagran Institute of Communication & Management and Amity Business School, Gurugram. His domain of work is Consumer Behaviour and Marketing of Services. He has published several research papers and case studies in the field of Marketing and Strategic Management in National and International Journals of repute. He has actively contributed under various capacities to the UGC e-PG Pathshala (An MHRD Project under NME-ICT, Govt of India)

  • Get Your Next Promotion

    Get Your Next Promotion

    Author: Manbir Kaur
    550.00 ISBN: 9788196010058

    Release Date: January 25, 2023
    No. of Pages: 280

    Seeking your next promotion but not quite there yet? Rising up in your career shouldn’t be left to chance.

    Get Your Next Promotion makes you understand why some people get promoted while some get stuck.

    There are a few things that stop professionals from growing beyond mid-level management. Here is a chance to understand the problems and the challenges that you may have been facing and why your current efforts may no longer lead you to your next promotion.

    Each person must find their own path up to the mountain peak, yet to complete the feat successfully, they still need the same universal strengths, skills and tools. One may favour certain strengths or tools over the others but missing on some may lead to failure. Similarly, while there cannot be a single formula for progressing up the career path, this book reveals the universal abilities that all must possess to become great leaders through ten intriguing stories. Each story focuses on a specific facet of your next promotion while tracing the career of a leader who used it effectively.

    The book helps you understand what you need to do, why you need to do it and how you can do it. And well, if you have not started already, you may be getting late!

    So grab your copy and get ready for your next promotion!

    About Author
    Manbir is an Executive and Leadership Coach (Professional Certificated Coach, PCC-ICF). She is also a Conversational Intelligence (C-IQ) Enhanced Skills Practitioner and a key-note speaker.

    She specializes in coaching leaders from technology organizations. Manbir helps leaders and entrepreneurs to align themselves and their teams to the strategic goals, unleash their own and their team’s potential. Over years, she has developed specific frameworks to help organizations and leaders achieve success in the most effective way. Her frameworks make coaching progress measurable and she believes in creating value for her clients in every engagement. Her clients include executives from various technology companies from India, UK, USA, Middle East and so on.

    She is also the author of the book Are You The Leader You Want To Be? Her book combines various principles, studies and practices to present a path-breaking, five-part framework called HUMAN which helps engage your teams in a human way. The book presents a business story-based narrative, which has been very well received by the readers. This book was nominated as top 5 Business Books in India for BBLF CK Prahalad Best Business Book Award 2019.

    Manbir has more than two decades of work experience. Prior to being a coach, Manbir has worked in the corporate world for various Indian and multinational IT companies in roles such as development, operations, presales, people management and consulting. This work experience enables her to relate to her clients in a more immersive way.

    Her professional goals are aimed at helping millions of leaders and teams across the world to develop the abilities to break the shackles that may hold them back and help them achieve their potential. As new changes in the business and personal worlds affect the individuals, she takes a step back to study, research, reflect and come up with simple methods that can help professionals from all spheres to continue to excel despite these changes. She writes articles, blogs and books to share the hard-earned wisdom, lessons learned and simple-yet-effective frameworks with all.

    On a personal front, she is quite dedicated to her family. She believes in fostering deeper connections. She works hard but always makes space for the people who make the sun shine in her world. She believes in work–life integration and has achieved that elusive balance that we all seek. In her spare time, she pursues hobbies such as theatre, dance and poetry.

  • Winning Hearts And Minds: Transactional Analysis Simplified

    550.00 ISBN: 9788196010089

    Release Date: February 1, 2023
    No. of Pages: 260

    Winning Hearts and Minds: Transactional Analysis Simplified uses the principles of TA to enable the reader to learn about his or her personality, identify and eliminate certain recurring patterns of harmful behavior that may have become ingrained in the psyche, and discover how to forge and maintain authentic relationships and enrich existing ones. The elegant and lucid theory of TA as set forth in this book has benefited millions of people all over the world as a remarkable means of fostering self-awareness, genuineness, and growth. The book will also be useful to practicing managers and HR professionals who seek to build a positive organizational culture based on the principles of mutual respect and trust.

    About Author
    Indranil Mitra was educated at Modern School, New Delhi, and St Stephen’s College, University of Delhi. He did his post-graduation in physics from the Department of Physics and Astrophysics, University of Delhi. He later joined NTPC Limited as an executive trainee in the HR department and
    completed Post Graduate Diploma in Personnel Management and Industrial Relations. In his 30-year career in HR, he held various positions of responsibility in the
    company’s coal- and gas-based power plants, a subsidiary, and the NTPC Corporate Centre in New Delhi. During this time, he designed and implemented various HR/HRD initiatives in NTPC. Subsequently, he joined its apex-level training center, the Power Management Institute, Noida, as Senior Faculty Member in HR and Organization Behaviour. He is a certified neuro-linguistic programming (NLP) practitioner and has also obtained certification in TA 101 recognised by the International Transactional Analysis Association. Indranil’s lifelong interest in transactional analysis (TA) led him to develop a workshop titled “Building Interpersonal Skills through Transactional Analysis,” which he has been conducting at the institute. He wrote this book to make this remarkable technique for self-development and personal growth accessible to a wider audience. He has also co-authored and edited a book, Manthan: Art and Science of Developing Leaders, with K. K. Sinha and Ajay Soni, published in 2017. He lives in New Delhi with his wife and daughter. He is keenly interested in literature, philosophy, music, drawing, art and culture, and bridge.

  • Kites in a Hurricane: Startups from Cradle to Fame

    Kites in a Hurricane: Startups from Cradle to Fame

    Author: Rishi Kapal
    550.00 ISBN: 9788196010010

    Release Date: January 19, 2023
    No. of Pages: 272

    Startups, even the ones started by mature founders, required a lot of investment—both monetary and intellectual—on their entrepreneurial journey in terms of development and collaboration of the ecosystem. There are a million stories out there of successes and failures, of big and small startups, of one-of-a-kind and of every kind of startup. However, one thing is common: the entrepreneurial journey is checkered with highs and lows, difficult decisions, roadblocks, perseverance and lots of advice. Kites in a Hurricane is a book that describes how several startups used technology and entrepreneurial systems in an innovative manner to solve the problems they faced day after day when aspiring to build successful companies.

    No one understands this world better than Rishi Kapal who spends all his waking hours surrounded by startups. This book is the essence of his experience with over 500 startups—it will help newer startups navigate through the exciting yet onerous entrepreneurial journey.

    You will feel like an insider in the boardroom discussions and decisions of some of the successful startups.

    About Author
    A Stanford LEAD Alumni | Author of 4 acclaimed books | An academician by choice | Three decades of experience in Global Strategy, Management & Transitions | Former CXO @ Sony, Qualcomm, Ericsson, Castrol