Showing 37–48 of 178 resultsSorted by latest
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₹1,095.00
ISBN: 9781041313106Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and…
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₹2,395.00
ISBN: 9781032793412The use of Python as a powerful computational tool is expanding with great strides. Python is a language which is easy to use, and the libraries of tools provides it with efficient versatility. As the tools continue to expand, users can create insightful models and simulations. While the tools offer an easy method to create…
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₹1,495.00
ISBN: 9781041313076Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed…
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₹2,395.00
ISBN: 9781041311447Drawing on a mixture of theory, cases, and interviews, Startups and Crisis Management provides a valuable overview of how new ventures fared in the wake of the COVID-19 pandemic. It then considers the wider lessons for startups operating in times of crisis and adjusting to the ‘new normal’. The macroeconomic shocks of rising unemployment, lockdowns, and remote…
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₹2,395.00
ISBN: 9781041312444Given the emergence of sustainability as the defining issue of our time, it is essential for university graduates, and especially business and economics students, to have a fundamental grasp of the key issues in this emerging multidisciplinary field of study. Nemetz provides a comprehensive, detailed overview of the interlinked economic and ecological concepts central to…
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₹1,497.00
ISBN: 9781041311430This casebook extends Strategic Risk Leadership: Engaging a World of Risk, Uncertainty and the Unknown, bringing theory and practice grounded in the first book to life with an array of applicable, real-world examples. The book enables critical thinking about the current state of risk management and ERM, demonstrating contemporary shortcomings and challenges from real-life cases drawn from…
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₹2,395.00
ISBN: 9781041312413This textbook presents the basic methods, numerical schemes, and algorithms of computational fluid dynamics (CFD). Readers will learn to compose MATLAB® programs to solve realistic fluid flow problems. Newer research results on the stability and boundedness of various numerical schemes are incorporated. The book emphasizes large eddy simulation (LES) in the chapter on turbulent flow simulation…
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₹1,495.00
ISBN: 9781041311423This book describes various types of image patterns for image retrieval. All these patterns are texture dependent. Few image patterns such as Improved directional local extrema patterns, Local Quantized Extrema Patterns, Local Color Oppugnant Quantized Extrema Patterns and Local Mesh quantized extrema patterns are presented. Inter-relationships among the pixels of an image are used for…
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₹1,495.00
ISBN: 9781041311386Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising…
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₹1,099.00
ISBN: 9781041311362Supply Chain Processes introduces readers to the view that genuine supply chain competitive advantage is achieved via supply chain excellence which in turn is underpinned by supply chain process excellence. The ultimate supply chain goal is to deliver the right product, of the right quality, in the right quantity, to the right place, at the right time and…
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₹1,495.00
ISBN: 9781041311324This book seeks to deepen the reader’s understanding of the complex ethical and social disputes that corporations and managers face in an increasingly globalized world. It reviews the history and nature of global capitalism along with the role of the multinational within the global economy. Special attention is paid to emerging and frontier markets where…
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₹2,395.00
ISBN: 9781041312390This book provides a detailed review of the key leadership theories and skills required during times of crises and radical uncertainty, how these can be developed, and how they can be applied in practice. Written over the course of the 2020 pandemic, the book highlights the immense lack of leadership competencies required for effective leadership in times of radical…
