Behaviour Change Communication in Public Health: A Practical Guide

Description

Behaviour Change Communication in Public Health: A Practical Guide to Designing, Implementing, and Evaluating Interventions, offers an evidence-informed guide to designing, implementing, monitoring,and evaluating Behaviour Change Communication(BCC) in public health. It presents BCC as a systematic process for diagnosing behavioural problems,developing context-specific interventions,and determining when communication or service-delivery, structural, orpolicyaction is needed.

Its modular chapters cover behavioural foundations and theories, situation analysis, change objectives, strategy and message development, implementation, monitoring, evaluation, ethics, equity, and power, supported by examples, reflective prompts, and assignments.

Designed for students, educators, researchers, practitioners, program managers, and communication specialists, the book supports the development of theoretically grounded, context-sensitive, measurable, and accountable BCC interventions. This book equips readers to ask the right questions before designing communication: What behaviour is being targeted? What preventsitfrom happening? Is communication the right tool? And how can programs support behaviour change without blaming communities forstructural constraints?