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Poverty is an unnecessary form of human degradation and badly conceived economics. Our thesis is that poverty can be reduced, if not eradicated, both locally and globally. But this will occur only if we change our shared narratives about global free enterprise, remind ourselves that poverty is a system, and conceive of poverty alleviation as a…
Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries between the physical, digital and biological worlds. Industry 4.0 has enabled so-called smart factories in which computer systems equipped with machine learning algorithms can learn and control robotics with minimal need for human input. While…
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and…
Managing People Effectively in a Hybrid Workplace is designed to ensure that both aspiring and experienced people professionals are equipped with in-depth knowledge of how workplace structures are being disrupted by new technology and working models. It explores analytics and capability to provide evidence-based insights that can shape employee experiences, support adaptation to changing business conditions,…
We are drowning in data but are starved for knowledge. Data Analytics is the discipline of extracting actionable insights by structuring, processing, analysing and visualising data using methods and software tools. Hence, we gain knowledge by understanding the data. A roadmap to achieve this is encapsulated in the knowledge discovery in databases (KDD) process. Databases…
This book discusses the up-and-coming blockchain technology in a structured way from the conceptual, technological, and business perspectives, thereby providing the integrated insight that is essential for truly understanding blockchain applications and their impact. While most people may know about blockchain from Bitcoin and news about its price in the financial markets, blockchain is a…
This textbook provides students with the skills and techniques necessary to analyse business case studies from a strategic perspective. With career development and impact in mind, the book goes beyond simply listing tools, instead teaching students how to prepare for a major strategic business case analysis project, how to position their analysis on a spectrum…
Effective performance management is core to successful organizations. The new edition continues to look at performance management as an interdisciplinary field of study and practice and draws upon a wide set of business disciplines, including strategic management, organizational behaviour, organizational theory, and management accounting. The book provides a contemporary examination of theories, issues, and practices…
This textbook provides an expert overview of the challenge of arts and cultural leadership in the contemporary world. Grounded in theories of sustainability and with a renewed global focus for this second edition, the author’s insights from contemporary arts organizations facilitate meaningful student comprehension. Drawing on the work of practitioners and theorists in the fields…
This textbook places cyber security management within an organizational and strategic framework, enabling students to develop their knowledge and skills for a future career. The reader will learn to: • evaluate different types of cyber risk • carry out a threat analysis and place cyber threats in order of severity • formulate appropriate cyber security…
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading…
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and…
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