Basics of Vehicle Dynamics
₹640.00 ISBN: 9788168509726Select options
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Product and Brand Management: An Indian Perspective offers a sharp, practice-oriented exploration of how successful products and powerful brands are built, managed, and sustained in India’s uniquely complex and fast-evolving markets. From product strategy, innovation, and lifecycle management to brand positioning, equity, and architecture, the text examines how Indian consumers think, choose, and stay loyal….








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