• PRODUCT AND BRAND MANAGEMENT: An Indian Perspective

    PRODUCT AND BRAND MANAGEMENT: An Indian Perspective

    Authors: Gaganpreet Kaur Ahluwalia, Piyush Dixit, Roopesh Gupta
    ₹280.00 ISBN: 9788199528956

    Product and Brand Management: An Indian Perspective offers a sharp, practice-oriented exploration of how successful products and powerful brands are built, managed, and sustained in India’s uniquely complex and fast-evolving markets. From product strategy, innovation, and lifecycle management to brand positioning, equity, and architecture, the text examines how Indian consumers think, choose, and stay loyal….

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