PRODUCT AND BRAND MANAGEMENT: An Indian Perspective

Description

Product and Brand Management: An Indian Perspective offers a sharp, practice-oriented exploration of how successful products and powerful brands are built, managed, and sustained in India’s uniquely complex and fast-evolving markets.

From product strategy, innovation, and lifecycle management to brand positioning, equity, and architecture, the text examines how Indian consumers think, choose, and stay loyal. It highlights real-world challenges faced by managers across FMCG, services, start-ups, and digital-first brands—where price sensitivity, cultural diversity, regulation, and rapid competition shape every decision.