Smart Analytics to Drive Business Decisions
₹599.00
ISBN: 9788197922374Arindam Banerjee is a Professor of Marketing at the Indian Institute of Management Ahmedabad. He teaches Marketing Strategy and Marketing Analytics to MBA students at the institute. Previously he has worked as a Management/Marketing Consultant in the BFSI and FMCG sectors in the United States. He has also helped in building/mentoring offshore Analytics operations of MNC Banks in India. He has been a past employee at AC Nielsen Corp. (US operations) and Mitchell Madison Group in Chicago.
Description
Deploy Smart Analytics to Improve Decision Making….
Managerial decisions and interventions are often hindered by subjectivity, lack of or misaligned data, incomplete information, incomprehensible and uninterpretable analytical output among others. The solution lies in creatively crafting intelligent insights from data available in the organization to be used smartly for future course of action. Smart Analytics to Drive Business Decisions addresses how to implement this objective optimally, sifting through the complex issues that are faced by organizations today. Technology serves as a necessary tool but needs deft handling by human resources in the organization to yield actionable results.
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