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  • Smart Analytics to Drive Business Decisions

    599.00 ISBN: 9788197922374

    Arindam Banerjee is a Professor of Marketing at the Indian Institute of Management Ahmedabad. He teaches Marketing Strategy and Marketing Analytics to MBA students at the institute. Previously he has worked as a Management/Marketing Consultant in the BFSI and FMCG sectors in the United States. He has also helped in building/mentoring offshore Analytics operations of MNC Banks in India. He has been a past employee at AC Nielsen Corp. (US operations) and Mitchell Madison Group in Chicago.