Guilty As Bought: The Hidden Forces Shaping Why Indians Buy
Author: Krishnan Subramanian
₹820.00
ISBN: 9788168750753
Indian rupee (₹) - INR
Available on backorder
Description
Why do Indians buy what they buy? The answer isn’t just in the trends of this moment. It’s shaped by decades of subtle shifts. Underneath is a kaleidoscope of forces we barely notice. This book decodes twelve hidden drivers of consumption across past, present and future to reveal not just why Indians choose today, but what they will demand next. Because what feels like choice is often something else entirely.
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