Data as the Fourth Pillar An Executive Guide for Scaling AI

Description

This book addresses the “why,” the “what,” and the “how” of achieving this goal in measurable terms. It introduces key performance indicators (KPIs) such as total addressable value (TAV) and expected addressable value (EAV) through data to help measure the impact provided by the data pillar. This book also explores the symbiotic relationship between artificial intelligence (AI) and data, illustrating how both enable and benefit from each other. A case study by Rudiger Eck from Audi AG provides practical insights into the concepts and frameworks discussed.

This book is an essential resource for business executives in both small to medium businesses (SMBs) and large enterprises, helping them navigate a highly complex and hypercompetitive business landscape while accelerating business value for their stakeholder communities.