Showing 17–26 of 26 results

  • Future of Retail Management: Blending Digital and Traditional Practices

    Author: Rishi Kapal
    ₹595.00 ISBN: 9788196010027

    Release Date: May 22nd, 2023

    No of Pages: 188

     

    The essence of retail management is the process of assisting customers and consumers to be able to find and use products and services. However, with the blended advent of physical and digital retail practices, not all the sectors follow the same retail frameworks. As Muralikrishnan B, President of Xiaomi India states “That COVID-19 fundamentally changed our ways of working, presenting new opportunities as well as fresh challenges is to state the obvious”. An excellent retail strategy is important for customer retention and as per Phalgun Kompelli and Mayank Kumar, founder of Upgrad , “ businesses were forced to switch gears from offline to online and accept the ‘tech-induced-new normal’ as a way forward.” Hence the integration of retail channels started being fast tracked, that each student, faculty, and retail practitioner will understand through this new age book. As Vishal Gondal, founder and CEO of Goqii mentions “ the COVID-19 pandemic highlighted the importance of preventive healthcare and spurred a shift towards a greater focus on preventive measures thereby impacting the retail strategies.” Overall, the understanding of retail management needs to be re-invented and Venkat Malluvajhula, ANZ Head of Pitney Bowes(SendTech) elaborates that “The retail industry continues to experience significant change and disruption with shifting consumer behaviors, needs, and expectations”. Go ahead and grab this book to know the future of retail management in the Consumer Electronics, Education, Healthtech sectors. With the author’s persona experiences of 2 decades poured in the book, it would help you redefine the context and content about blending new age retail practices.

    About Author
    A Stanford LEAD Alumni | Author of 4 acclaimed books | An academician by choice | Three decades of experience in Global Strategy, Management & Transitions | Former CXO @ Sony, Qualcomm, Ericsson, Castrol.

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  • Leaders Decisions and Biases: A Guide to Corporate Decision Making

    Leaders Decisions and Biases: A Guide to Corporate Decision Making

    Author: Harjeet Khanduja
    ₹595.00 ISBN: 9788196078133

    Release Date: February 20, 2023

    No. of Pages: 348

     

    ORGANIZATIONS PROVIDE MIND-BOGGLING COMPENSATIONS TO THEIR LEADERS AS COMPARED TO AN AVERAGE EMPLOYEE.IS IT BECAUSE THEY WORK MORE?Just like saying “”we are the decisions we make””, the very existence of an organization depends on the decisions it’s leaders make! Decision-making is an interplay of competitive strategies, processes, design, values and culture. Narrating the experiences of industry decision-maker, the book demonstrates that organizational decision-making is akin to navigating through a minefield of biases and execution issues. From analysing key decisions of the past to shaping new ones, this book will empower readers with effective strategies that will allow them to become an integral part of their organization’s decision-making environment.Businesses are always on the lookout for effective decision-makers. Whether you are looking to move up the career ladder or do well in your personal life, with Leaders Decisions and Biases, you will be well on your way!Harjeet Khanduja is a quintessential storyteller with a difference. Highly recommended.

    About Author
    Harjeet Khanduja, known as the R. K. Laxman of Business, is an author, TEDx speaker, inventor, influencer and Senior Vice President HR at Reliance Jio.

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  • Banking Trends and Controversies

    Banking Trends and Controversies

    Author: Madan Sabnavis
    ₹550.00 ISBN: 9788196078119

    Release Date: February 15, 2023

    No. of Pages: 308

     

    India is grappling with its worst banking crisis ever, and we are still trying to figure out what landed us here. Banking Trends and Controversies present the two sides of the Indian banking story by giving an account of the reforms as well as quandaries in times of extraordinary economic and political challenges.

    About Author
    Madan Sabnavis is working as chief economist with Bank of Baroda. He is a noted columnist for Financial Express, Business Line, The Economic Times, Business Standard and Mint.

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  • #You: Build Your Personal Brand

    #You: Build Your Personal Brand

    Author: Charu Sabnavis
    ₹550.00 ISBN: 9788196078102

    Release Date: January 23, 2023
    No. of Pages: 308

    A strong personal brand does not come about by chance, it is the outcome of an endeavour towards creating and projecting the person you are. Just as a product needs active marketing and promotion to generate awareness and draw attention of potential buyers, a personal brand needs promotion to gain visibility and recognition amongst stakeholders. Opening doors for opportunities, resources and information, #YOU: Build Your Personal Brand talks about building and maintaining your personal brand. It will enable you to reinstate your ability to forge constructive relationships and build strong networks. The book also discusses how to present your personal style based on attire, communication, body language and confidence. Creating those positive first impressions, this book provides insights and practical tips for having a voice at the table.

    About Author
    Charu Sabnavis is a Director at Delta Learning, an HR consulting and training company. With a career spanning more than 30 years, she has headed human resources, learning and development at leading organizations.

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  • Brand Wars: Combat Strategies for Indian Brands

    Brand Wars: Combat Strategies for Indian Brands

    Authors: Dr. Rajiv Madhusan Gupte, Prof. Anand. N. Limaye
    ₹550.00 ISBN: 9788196010034

    Release Date: January 15, 2023
    No. Pages: 292

    Market disruption, pandemic-ridden economy and China’s digital and mobile dominance―Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfill their aspirations.

    About Author
    Anand Limaye is currently a visiting faculty at various management colleges in Mumbai teaching subjects related to marketing, strategy and media studies. He also teaches Master of Business Administration and P.G diploma courses in marketing at MET Institute of Management Studies,National Academy of Event Management and Development and National Academy of Sports Management, Mumbai (Garware Institute). He has also worked as a marketing manager for Lok Sabha TV. His previous clients Included the Department of Atomic Energy, Union Bank of India, RBI, BPCL, SBI, LIC of India, Gujarat Tourism,SEBI etc. His marketing and branding stints include VIVA Entertainment, PVR Cinema and Pictures,Paramount Studios and Films (India and Singapore), Nimbus Communications and many more. Rajiv Madhusudan Gupte is currently serving as a full-tenured Professor in Strategic Management at Mumbai Educational Trust’s Institute of Management. He is a senior fellow at VPM Centre for International Studies. He is also a member of the programme advisory committee at Dr Babasaheb Ambedkar Open University, Ahmedabad, and an emeritus professor at Rashtriya Raksha University, Gandhinagar. He did his PhD in international trade and its impact on international relations from Southampton University, UK, in 2016. He is currently pursuing a PhD from the University of Mumbai in China’s String of Pearls Strategy and India’s Strategic Response. Professor Limaye is a PG in marketing from L. N. Welingkar Institute of Management& Management Development Programme inmarketing strategy and consumer behaviour from Indian Institutes of Management Indore. He has also published a book, Strategic Management, in 2018 Along with Dr. Rajiv Gupte Which is the reference book by Mumbai University.

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  • The Indestructible Brand Crisis Management in the Age of Social Media

    The Indestructible Brand Crisis Management in the Age of Social Media

    Authors: Hushidar Kharas, Venke Sharma
    ₹450.00 ISBN: 9788196010041

    Release Date: January 27, 2023
    No. Pages: 168

    Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur and what the brand’s response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it’s time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand and see how quickly one can recover.

    About Author
    Venke Sharma is a digital marketing practitioner, recognized by SAP as India’s Most Influential Digitalist Thought Leader in the domain of marketing (2015). He had begun advocating digital brand strategy at a time when most brands didn’t even have websites, and he built Tribal DDB India, one of India’s first digital agencies. He subsequently built Leo Burnett’s integrated marketing services agency Arc Worldwide (India); under his leadership, the agency won Cannes Lions for campaigns on Luxor (first Cyber Lion from India) and Tide. During his stint in Jakarta as Leo Burnett’s Head of Digital, he set up the social media practice for Samsung and Coca Cola Indonesia. In a career spanning 18 years, he has championed breakthrough creative thinking with big ideas to build brand demand for clients such as P&G, McDonald’s, Citibank, British Telecom, Air France—KLM, Carrefour, IIM Ahmedabad, HDFC Bank, Commonwealth Bank, Philip Morris, Reliance, Madura Garments, etc. He believes that “social intelligence” is key to shaping business outcomes with actionable insights mined from consumer social media conversations. Venke lives in Mumbai with his wife Haripriya and six-year-old daughter Anupama. He practices Sahaja Yoga meditation and is also a swimming enthusiast.

    Hushidar Kharas is a passionate marketeer and technophile. He has built campaigns for large customer brands over the last 10 years. After a stint at the Future Group, working on the personal care brand Wild Stone, he moved to Yum Restaurants India where he built the digital and customer engagement practice for KFC India from scratch. His work on the launch of KFC WOW resulted in a Webby, an international award. He was also responsible for setting up online ordering for KFC. He went on to lead digital marketing for Star Sports, building a wildly engaged (and often demanding) base of fans and helping create new properties such as the Pro Kabaddi League and the ISL. His work on the Pro Kabaddi League launch resulted in the campaign winning a Clio Award. He enjoys working on direct- customer-facing media including social and PR, which has given him first-hand experience of the pleasures and pitfalls of the always-on, crisis-prone content marketing paradigm. Hushidar lives in Mumbai with his wife Parinaz and three-year-old daughter Taraneh. He is an avid traveler, amateur photographer, and occasional biker.

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  • Marketing Metrics First Step Towards Marketing Analytics

    Marketing Metrics First Step Towards Marketing Analytics

    Authors: Dr. Anurag Dugar, Dr. Mani Shreshtha
    ₹595.00 ISBN: 9788196010065

    Release Date: January 18, 2023
    No. Page: 324

    We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.

    If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.

    You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories?because just like you we don’t like it either!

    About Author
    Dr. Anurag Dugar has more than 22 years of enriching experience in teaching, training and practice of Marketing. His teaching interests are Brand Management, Services Marketing and Consumer Behavior. His research is mostly in the area of Brand Management and Consumer Behavior. Along with a doctorate, he is also a qualified MBA (Marketing), PGDBM (Marketing) and Master of Commerce (Business Administration). He has been associated with IIM Shillong, IIM Bangalore, SIBM Pune, Goa Institute of Management, IIM Nagpur, IIM Trichy, IIM Bodhgaya, IIM Visakhapatnam, IIM Raipur, IIM Sambalpur and IIT Jodhpur.

    Dr. Mani Shreshtha is a marketing graduate from Kurukshetra University, and a Doctorate in Business Management from Haryana School of Business. He has more than 20 years of experience that includes teaching, research and a tinge of marketing & sales. He has worked with reputed management institutions like NIFTEM, Jagran Institute of Communication & Management and Amity Business School, Gurugram. His domain of work is Consumer Behaviour and Marketing of Services. He has published several research papers and case studies in the field of Marketing and Strategic Management in National and International Journals of repute. He has actively contributed under various capacities to the UGC e-PG Pathshala (An MHRD Project under NME-ICT, Govt of India)

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  • Get Your Next Promotion

    Get Your Next Promotion

    Author: Manbir Kaur
    ₹550.00 ISBN: 9788196010058

    Release Date: January 25, 2023
    No. of Pages: 280

    Seeking your next promotion but not quite there yet? Rising up in your career shouldn’t be left to chance.

    Get Your Next Promotion makes you understand why some people get promoted while some get stuck.

    There are a few things that stop professionals from growing beyond mid-level management. Here is a chance to understand the problems and the challenges that you may have been facing and why your current efforts may no longer lead you to your next promotion.

    Each person must find their own path up to the mountain peak, yet to complete the feat successfully, they still need the same universal strengths, skills and tools. One may favour certain strengths or tools over the others but missing on some may lead to failure. Similarly, while there cannot be a single formula for progressing up the career path, this book reveals the universal abilities that all must possess to become great leaders through ten intriguing stories. Each story focuses on a specific facet of your next promotion while tracing the career of a leader who used it effectively.

    The book helps you understand what you need to do, why you need to do it and how you can do it. And well, if you have not started already, you may be getting late!

    So grab your copy and get ready for your next promotion!

    About Author
    Manbir is an Executive and Leadership Coach (Professional Certificated Coach, PCC-ICF). She is also a Conversational Intelligence (C-IQ) Enhanced Skills Practitioner and a key-note speaker.

    She specializes in coaching leaders from technology organizations. Manbir helps leaders and entrepreneurs to align themselves and their teams to the strategic goals, unleash their own and their team’s potential. Over years, she has developed specific frameworks to help organizations and leaders achieve success in the most effective way. Her frameworks make coaching progress measurable and she believes in creating value for her clients in every engagement. Her clients include executives from various technology companies from India, UK, USA, Middle East and so on.

    She is also the author of the book Are You The Leader You Want To Be? Her book combines various principles, studies and practices to present a path-breaking, five-part framework called HUMAN which helps engage your teams in a human way. The book presents a business story-based narrative, which has been very well received by the readers. This book was nominated as top 5 Business Books in India for BBLF CK Prahalad Best Business Book Award 2019.

    Manbir has more than two decades of work experience. Prior to being a coach, Manbir has worked in the corporate world for various Indian and multinational IT companies in roles such as development, operations, presales, people management and consulting. This work experience enables her to relate to her clients in a more immersive way.

    Her professional goals are aimed at helping millions of leaders and teams across the world to develop the abilities to break the shackles that may hold them back and help them achieve their potential. As new changes in the business and personal worlds affect the individuals, she takes a step back to study, research, reflect and come up with simple methods that can help professionals from all spheres to continue to excel despite these changes. She writes articles, blogs and books to share the hard-earned wisdom, lessons learned and simple-yet-effective frameworks with all.

    On a personal front, she is quite dedicated to her family. She believes in fostering deeper connections. She works hard but always makes space for the people who make the sun shine in her world. She believes in work–life integration and has achieved that elusive balance that we all seek. In her spare time, she pursues hobbies such as theatre, dance and poetry.

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  • Kites in a Hurricane: Startups from Cradle to Fame

    Kites in a Hurricane: Startups from Cradle to Fame

    Author: Rishi Kapal
    ₹550.00 ISBN: 9788196010010

    Release Date: January 19, 2023
    No. of Pages: 272

    Startups, even the ones started by mature founders, required a lot of investment—both monetary and intellectual—on their entrepreneurial journey in terms of development and collaboration of the ecosystem. There are a million stories out there of successes and failures, of big and small startups, of one-of-a-kind and of every kind of startup. However, one thing is common: the entrepreneurial journey is checkered with highs and lows, difficult decisions, roadblocks, perseverance and lots of advice. Kites in a Hurricane is a book that describes how several startups used technology and entrepreneurial systems in an innovative manner to solve the problems they faced day after day when aspiring to build successful companies.

    No one understands this world better than Rishi Kapal who spends all his waking hours surrounded by startups. This book is the essence of his experience with over 500 startups—it will help newer startups navigate through the exciting yet onerous entrepreneurial journey.

    You will feel like an insider in the boardroom discussions and decisions of some of the successful startups.

    About Author
    A Stanford LEAD Alumni | Author of 4 acclaimed books | An academician by choice | Three decades of experience in Global Strategy, Management & Transitions | Former CXO @ Sony, Qualcomm, Ericsson, Castrol

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  • Managing Large Teams, Overcoming Skip-Level Frictions & Executive Isolation

    Managing Large Teams, Overcoming Skip-Level Frictions & Executive Isolation

    Author: Rishi Kapal
    ₹550.00 ISBN: 9788196010003

    Release Date: January 28, 2023
    No. of Pages: 236

    Managing and leading large teams is an acquired skill and doesn’t come naturally to people. As the team grows horizontally in number and vertically in levels, team management gets complicated. Managing large teams is borne out of the authors twenty-five plus years of experience of navigating multiple scenarios, transitions from an individual contributor to becoming a first-time manager to later helming teams as a CEO that expanded across North America, Europe, Japan and Southeast Asia. Brimming with the wisdom and experiences of Indian and global CEOs, and Stanford lead alumni, the book tackles subjects such as handling multicultural and multi-locational teams, building a strong trustworthy culture of skip-level engagements and the oft-discussed phenomenon of executive isolation at work. Get your hands on this reservoir of knowledge on leadership, organization development and management practices for the present and future generations of performers.

    About Author
    A Stanford LEAD Alumni | Author of 4 acclaimed books | An academician by choice | Three decades of experience in Global Strategy, Management & Transitions | Former CXO @ Sony, Qualcomm, Ericsson, Castrol

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