Shifting Sands: Building Reputation in an Evolving Landscape A User’s Guide for Communications Practitioners

Description

As India seeks to position itself as attractive for business, a place of growth with a strong digital infrastructure and a friendly start-up ecosystem, the role of a positive, trusted reputation is more important than ever. Shifting Sands is a ‘user’s guide’ to help PR practitioners navigate the evolving landscape of reputation communications written by a leading PR practitioner, educator and author of the award-winning The Art & Craft of PR. Readers will find insights, suggestions for mastering the new tools and technologies as well as stories, interviews and examples –successes and mishaps, do-s and don’t-s. Building a good reputation is hard work. Shifting Sands is an informative and entertaining read for anyone wanting to know more about communications and a must-read for anyone already working in communications.

“Sandra’s engaging, hands-on approach to communications and reputation management make Shifting Sands a must-read, practical guide for both newcomers and experienced PR professionals alike. Her’s is a voice I trust and readers will, too.”– Pavan R. Chawla, Founder-Editor Mediabrief.com and host of the award-winning MVP – The Master’s Voice Podcast