Buyer Behaviour

Description

This book has covered the latest and insightful topics in buyer behaviour. The author has explored the psychology behind why certain ideas, products, and behaviours become successful while others don’t. The author has researched a lot into various buyer behaviour models and theories, and she has uncovered key factors that click from buyer’s perspective. The digital buyer is influenced by social media; until his social influence and emotions are triggered, he will not buy the product. The book covers many caseletes.
This book offers a beautiful perspective of the consumer’s world with real world examples and visuals. The author has a lucid writing style which will enable readers to flow through the book and with continuity to read.
Consumer behaviour is a clichéd subject. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics
Each stimulus used by the marketer gets odd responses. Consumer has always remained enigmatic. The subject is interdisciplinary in nature it’s a mix of psychology, sociology, anthropology and marketing management. The subjects is based on psychological principles to understand how individual motivations, perceptions, and attitudes shape consumer decisions. Biological factors, such as physiological needs and sensory experiences, also play a role in influencing consumption behaviour. Economic theories help explain how consumers allocate their limited resources among competing wants and needs, guiding businesses in pricing strategies and product positioning.