Showing 13–24 of 109 resultsSorted by latest
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₹280.00
ISBN: 9788199528956Product and Brand Management: An Indian Perspective offers a sharp, practice-oriented exploration of how successful products and powerful brands are built, managed, and sustained in India’s uniquely complex and fast-evolving markets. From product strategy, innovation, and lifecycle management to brand positioning, equity, and architecture, the text examines how Indian consumers think, choose, and stay loyal….
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₹640.00
ISBN: 9788199528987
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₹1,450.00
ISBN: 9788199053922
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₹475.00
ISBN: 9788199528963
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₹541.00
ISBN: 9788199528918
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₹399.00
ISBN: 9788199053915
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₹799.00
ISBN: 9788199053960
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₹775.00
ISBN: 9788199053984The role of consultants has expanded significantly in the last three decades, reflecting the increasing complexity of global business environments. Consulting methods have evolved to encompass a wide range of skills, including critical thinking, logical structuring, client engagement, project management and advanced technology integration. In today’s digital era, with the rapid growth of technologies and…
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₹351.00
ISBN: 9788199053953
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₹595.00
ISBN: 9788198868916
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₹550.00
ISBN: 9788198868985
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₹475.00
ISBN: 9788198868978