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The fields of entrepreneurship, innovation and regional development are inextricably linked, with people, organisations and the environment or their location, forming the main building blocks in an integrated model of value creation. This second edition of a key textbook draws on the diversity of approaches in these areas to produce a unified understanding of this…
Environmental sustainability is increasingly important to organisations, whether for regulatory, financial or ethical reasons. Business and Environmental Sustainability looks at the environmental aspect of sustainability for all organisations pursuing competitive advantage. The book provides theoretical foundations from science, economics, policy and strategy, introduces three environmental challenges (climate change, pollution and waste) and looks at how corporate functions…
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and…
This new textbook on remote sensing and digital image processing of natural resources includes numerous, practical problem-solving exercises and applications of sensors and satellite systems using remote sensing data collection resources, and emphasizes the free and open-source platform R. It explains basic concepts of remote sensing and multidisciplinary applications using R language and R packages,…
International Business: Perspectives from Developed and Emerging Markets provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision-making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like…
This tutorial textbook is an essential companion to using CATIA v5 to assist with computer-aided design. Using clear CAD examples, it demonstrates the various ways through which the potential of this versatile software can be used to aid engineers in 3D modelling. Based on 20 years of teaching experience, the authors present methods of using CATIA v5 to model…
Bioinformatics: A Practical Guide to NCBI Databases and Sequence Alignments provides the basics of bioinformatics and in-depth coverage of NCBI databases, sequence alignment, and NCBI Sequence Local Alignment Search Tool (BLAST). As bioinformatics has become essential for life sciences, the book has been written specifically to address the need of a large audience including undergraduates, graduates,…
This textbook provides a solid foundation into many approaches that are used in the analysis of advanced electromagnetic wave propagation problems. The techniques discussed are essential to obtain closed-form solutions or asymptotic solutions and meet an existing need for instructors and students in electromagnetic theory. The book covers various advanced mathematical methods used in the…
This book elucidates the important role of conduction, convection, and radiation heat transfer, mass transport in solids and fluids, and internal and external fluid flow in the behavior of materials processes. These phenomena are critical in materials engineering because of the connection of transport to the evolution and distribution of microstructural properties during processing. From…
Analytical Heat Transfer explains how to analyze and solve conduction, convection, and radiation heat transfer problems. It enables students to tackle complex engineering heat transfer problems prevalent in practice. Covering heat transfer in high-speed flows and unsteady highly turbulent flows, the book also discusses enhanced heat transfer in channels, heat transfer in rotating channels, numerical modeling…
2020 Taylor & Francis Award Winner for Outstanding New Textbook! Featuring recent advances in the field, this new textbook presents probability and statistics, and their applications in stochastic processes. This book presents key information for understanding the essential aspects of basic probability theory and concepts of reliability as an application. The purpose of this book is…
The study of electromagnetic field theory is required for proper understanding of every device wherein electricity is used for operation. The proposed textbook on electromagnetic fields covers all the generic and unconventional topics including electrostatic boundary value problems involving two- and three-dimensional Laplacian fields and one- and two- dimensional Poissonion fields, magnetostatic boundary value problems,…
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