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This book describes various types of image patterns for image retrieval. All these patterns are texture dependent. Few image patterns such as Improved directional local extrema patterns, Local Quantized Extrema Patterns, Local Color Oppugnant Quantized Extrema Patterns and Local Mesh quantized extrema patterns are presented. Inter-relationships among the pixels of an image are used for…
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising…
Supply Chain Processes introduces readers to the view that genuine supply chain competitive advantage is achieved via supply chain excellence which in turn is underpinned by supply chain process excellence. The ultimate supply chain goal is to deliver the right product, of the right quality, in the right quantity, to the right place, at the right time and…
This book seeks to deepen the reader’s understanding of the complex ethical and social disputes that corporations and managers face in an increasingly globalized world. It reviews the history and nature of global capitalism along with the role of the multinational within the global economy. Special attention is paid to emerging and frontier markets where…
This book provides a detailed review of the key leadership theories and skills required during times of crises and radical uncertainty, how these can be developed, and how they can be applied in practice. Written over the course of the 2020 pandemic, the book highlights the immense lack of leadership competencies required for effective leadership in times of radical…
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially…
The implementation of quality management can be seen as a sequence of projects and evolves as a result of how projects are planned, executed and closed. This book explores quality management from a project management perspective, based on the author’s long experience of teaching and practicing, including the implementation and operation of quality management systems…
Clearly written and providing actionable strategies, this book explores new paradigms for workforce management to enable human resource managers and the organizations where they work to thrive in today’s turbulent business environment. Robert Greene goes beyond the many human resource management books currently available, to deal head-on with the new realities of talent management, including…
This book provides a powerful insight into strategic portfolio management and its central role in the delivery of organisational strategy, maximisation of value creation, and efficient allocation of resources and capabilities to achieve organisational strategic objectives. The book makes a valuable contribution to the development of thinking on the translation of strategy into actionable work….
Known for its accessible approach and concrete real-life examples, the second edition of Practical Business Negotiation continues to equip users with the necessary, practical knowledge and tools to negotiate well in business. The book guides users through the negotiation process, on getting started, the sequence of actions, expectations when negotiating, applicable language, interacting with different cultures, and…
Economics of Agricultural Development examines the causes, severity, and effects of poverty, population growth, and malnutrition in developing countries. It discusses potential solutions to these problems, progress made in many countries in recent years, and the implications of globalization for agriculture, poverty, and the environment. Topics covered in the book include: Means for utilizing agricultural surpluses…
Today, there are few in senior management positions who can afford to ignore modern information technology, and few individuals who would prefer to be without it. Modern IT is key to organizational performance; yet we often assume the benefits will occur without forethought or effort. As managerial tasks become more complex, so the nature of…
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